TAR Ideal Concepts – CEO

Aviad Matza became the CEO of TAR Ideal Concepts in 2014 after working with the company for nine years. He joined Avnon Group in 2000 as a local sales representative and worked his way up to International Sales Manager and VP of Sales.

Matza has over two decades of experience within the HLS and defence markets. He has empowered TAR and the Avnon Group to enhance their technology portfolio by successfully coordinating and executing several technology collaborations. With the unique alliance and alignment within the Group’s portfolio, he has allowed them the freedom to dominate in a wide range of HLS & defence arenas.

Matza is former IDF Special Forces.


Updated: December 14, 2021

Updated: December 14, 2021